Job Description

Graphic Designer

Print and Digital | Webflow Experience a Plus

Fully Onsite- No REMOTE options

Position Overview:

A client of ours is seeking a highly creative and technically skilled Graphic Designer to join its marketing team. This role primarily focuses on traditional print and digital graphic design for a family of brands. Approximately 75% of the position involves creating brochures, product specification sheets, line drawings, and assets for email and social media campaigns.

Experience with website design, particularly Webflow, is a strong plus and may account for approximately 15% of the role. This may include website maintenance, landing page development, and image editing. Video creation and editing experience is also beneficial.

This is a full-time, on-site position that works closely with marketing and sales in a fast-paced manufacturing and industrial marketing environment.

Key Responsibilities:

Brand and Creative Design

• Design and update sales literature, brochures, product specification sheets, line drawings, technical diagrams, trade show graphics, presentations, catalogs, and other marketing collateral.
• Create and maintain visual assets for email marketing and social media campaigns.
• Ensure all materials follow established brand standards and maintain a cohesive visual identity across the company’s family of brands.
• Develop visually engaging graphics and layouts that communicate effectively to industrial and manufacturing audiences.
• Update existing collateral as products, specifications, and pricing change.
• Organize and maintain a library of digital assets, graphics, templates, and campaign materials.
• Assist with branding initiatives, design systems, and visual storytelling across print and digital platforms.

Website Design and Webflow

• Maintain and update existing brand websites built on Webflow.
• Develop landing pages and page layouts to support campaigns and product launches.
• Edit and optimize images for web use.
• Apply modern UI and UX design principles to keep websites visually engaging, easy to navigate, and mobile responsive.
• Work within existing content management systems and established brand design systems.
• Apply general SEO best practices to page content, structure, and on-page elements.
• Troubleshoot basic website issues and support overall website health.

Video and Multimedia

• Create and edit short-form videos for product showcases, social content, recruiting, and marketing campaigns.
• Support photography coordination and other multimedia storytelling as needed.

Qualifications:

Required Experience

• Proficiency with Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.
• A strong portfolio demonstrating print and digital graphic design work.
• Experience creating brochures, product specification sheets, product literature, line drawings, and other marketing collateral.
• Strong attention to detail with a well-developed eye for typography, layout, and visual hierarchy.
• Ability to manage multiple projects and remain accountable to deadlines in a fast-paced environment.
• Ability to work collaboratively with marketing, sales, and other cross-functional teams.

Preferred Experience

• Experience with Webflow, including website maintenance, landing page development, and image editing.
• Familiarity with modern UI and UX design principles, content management systems, and responsive web design.
• Familiarity with SEO principles and best practices.
• Video creation and editing experience.
• Experience with HubSpot Marketing or a similar CRM and email marketing platform.
• Experience supporting B2B manufacturing, industrial, engineering, or technical brands.

Software and Technical Skills:

Required

• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign

Preferred

• Webflow
• HubSpot Marketing or a similar platform
• Basic HTML and CSS
• Adobe Premiere Pro

Professional Strengths:

• Collaborative and comfortable working as part of a team.
• Able to work in a fast-paced environment while remaining accountable to deadlines.
• Strong communication and organizational skills.
• Creative problem-solving ability and a proactive mindset.
• Ability to balance creative vision with brand standards and business goals.
• Self-motivated with a desire to continuously improve and innovate.

What Success Looks Like:

• Marketing and sales teams receive polished, on-brand print and digital materials quickly and consistently.
• Brand standards remain cohesive across brochures, specification sheets, email, social media, and website assets.
• Product and technical materials remain accurate and current as offerings change.
• Website work supports measurable engagement and lead-generation goals when applicable.
• The visual quality and professionalism of customer-facing materials continue to improve across the family of brands.

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